Penguatan UMKM Melalui Pembayaran Digital (QRIS)
Keywords:
Digital marketing, UMKM, Digital PaymentsAbstract
Strengthening UMKM can be through qr payments and digital marketing strategies are one of the
crucial things in the new era now. This journal discusses the importance of digital payments or Kris in
an effort to recover the economy and how Bank Indonesia plays a role in developing its integrated and
inclusive payment system. Bank Indonesia's support for UMKM through training and skill
development as well as the implementation of digital marketing strategies has an important
contribution to the growth of UMKM. In addition, this can also reveal the vision and payment system
of Indonesia 2025 which aims to improve the digital economy and integrated financial ecosystem. With
the collaboration between Bank Indonesia, the ministry of cooperatives and industry, it is hoped that
MSMEs in the village can grow better and be active again in accelerating the digital transformation of
the Indonesian economy.






