Marketing of Handwritten Batik SMEs Through Sharia Digital Marketing at Batik Quu (A Case Study of Batik Quu Ciwaringin)

Abstract

The marketing of written batik products from Batik Quu UMKM through sharia digital marketing is an innovative approach that focuses on sharia values. The purpose of this study is to evaluate effective marketing strategies in increasing the visibility and sales of the written batik. The research methods used include literature analysis, competitors, and online surveys of potential consumers. The results show that sharia digital marketing can be a successful approach to promote written batik products, paying attention to sharia principles such as justice, transparency, and blessings. By implementing a marketing strategy that is in accordance with sharia principles, Batik Quu UMKM have the potential to increase their competitiveness both in the local and international markets and have a positive impact on sharia-based economic development. This research is expected to be a guideline for other UMKM in developing sustainable and effective digital marketing strategies.