The Effect of Using a Digital Marketing System on Increasing Sales of Written Batik Products

Abstract

In this modern era, the development of information technology is growing very rapidly and has an influence on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is being able to increase sales and profits. Digital Marketing is a marketing medium that has a huge influence. In this case, the use of Digital Marketing is social media, residents around the Trusmi Village area market industrial products in the form of hand-written batik crafts. Initially this activity was only used to fill free time, but now it has become the main activity to increase economic turnover in the household. In the past, sales activities for this industrial product were conventional and traditional, they made products only based on orders. However, after learning about the existence of social media, residents in this village have started to receive lots of orders, so that product sales have increased rapidly compared to when they were sold using the old method. Digital marketing is seen as the best media as the most effective and efficient means of promotion and is able to increase sales results significantly.