Analysis of Digital Marketing Strategies for Batik Quu in Ciwaringin Village, Cirebon Regency

Abstract

This study aims to find out the digital marketing implemented by Batik Quu in Ciwaringin Village and the role of digital marketing in increasing sales in Ciwaringin Village. The method used in this study is qualitative descriptive research, which is research based on the power of analytical description. Data collection was carried out by interviews, observations, and documentation. The results of the study explained that the making of written batik and stamp batik was carried out manually using tools and daily labor. The results of the study revealed that Batik Quu has been practicing digital marketing strategies (online marketing) through social media such as Facebook, Instagram, and other internet networks that are connected to a wider range of consumers since 2014. Batik Quu collaborates with Astra Company, an online media sales marketplace that can be accessed globally. The implementation of digital marketing carried out by Batik Quu can increase sales. This is because consumers are wider, closer, can check the quality and reputation of the product.