Digital Marketing in Enhancing Product Marketing of Batiquu H. Fathoni Batik SME in Ciwaringin Village, Cirebon Regency

Abstract

Digital marketing is the result of combining traditional marketing concepts with digital elements. Digitalization in various forms has a positive relationship with the growth, performance and competitiveness of small businesses. Kampung Batik Ciwaringin Cirebon is a company founded to empower residents and preserve cultural heritage. The existence of the Ciwaringin Cirebon Batik Village is not widely known to the wider community. They still use simple methods to market their products and have not used internet marketing. This community service is carried out by providing assistance in the use of digital marketing to market Ciwaringin Cirebon Batik Village products. Through this activity, it is hoped that the Ciwaringin Cirebon Batik Village can market its products through digital marketing using various means such as social media and online shops. This activity resulted in increased understanding of digital marketing, increased social media and e-commerce skills as well as motivation for implementing digital marketing in the Ciwaringin Batik Village, Cirebon.