The Implementation of Digital Marketing in MSMEs Batik Tulis Cahaya Murni in Gamel Village, Cirebon

Abstract

The impact of the digital era has provided significant changes in various fields, including in the field of digital marketing, and it does not rule out the possibility that business development will now be easier and faster. Digital marketing has the role of introducing and marketing products from producers to consumers through the use of technology. This research aims to analyze the application of digital marketing in Batik Tulis MSMEs in Gamel village, Plered in a review of strategic and effective marketing management. This research uses a qualitative descriptive analysis method with the object of research being the MSMEs of Cahaya Murni Batik Tulis in Gamel, Plered. The results show that Batik Tulis has used various social media platforms to market to consumers. The social media that are often used are Instagram and WhatsApp. This platform is quite effective in marketing Batik Tulis products and interacting directly with consumers. The application of digital marketing through social media makes it very easy for consumers to shop anywhere, anytime and has been proven to be able to be used as a medium to increase sales.