Marketing Digitalization Through Social Media Platforms in Najwa Batik Case Study Cirebon

Abstract

Written batik is cloth decorated with batik textures and patterns by hand. Stamped batik is cloth decorated with batik textures and patterns formed with a stamp (usually made of copper). Trusmi Wetan Village, Block Klentikan, RT 01 RW 03, Plered District, Cirebon Regency, not far from the Trusmi Cirebon Jaya Abadi Batik Shop, there is a production place for hand-written and stamped batik called Batik Najwa. This research aims to describe how marketing is carried out with the increasingly advanced development of the digital era using social media platforms in Najwa batik. The results of the research can be concluded that the marketing process here has developed by keeping up with current developments through digital marketing on social media platforms. Based on the resource person's explanation, social media can help expand batik marketing through various available platforms such as TikTok, Instagram Facebook.