Implementation of Digital Marketing to Increase Batik Productivity at Wijaya Kusuma Batik Studio Cirebon Gilding

Abstract

The implementation of digital marketing on the productivity of written batik refers to the implementation of digital marketing strategies to increase the production results of written batik sales. Hand-written batik influences the sustainability of the income of hand-written batik craftsmen and sellers in Cirebon City. Moreover, most of the marketing systems used still use conventional systems (face to face seller-buyer) and involve the use of online platforms such as social media, websites, and other digital campaigns to promote batik products, reach a wider market, and increase awareness and Consumer interest in hand-written batik. The aim is to encourage Cirebon batik craftsmen and sellers to develop their marketing patterns, using digital marketing patterns. By implementing the right digital marketing techniques, it is hoped that we can increase the productivity of the Wijaya Kusuma Kesepuhan Cirebon batik studio. The target is to simplify marketing and increase revenue. The method used to achieve this goal is through a comprehensive approach and effort in marketing training methods. The method of assisting in taking product photos is through counseling and training by means of direct demonstrations as well as using websites in the promotion and sale of production products.