The Influence of Local Cultural Transformation on Digital Marketing Strategy in Batik Tulis in Gamel Village through Sorum Asofa Cirebon

Abstract

The influence of local cultural transformation on digital marketing strategies for hand-written batik in Gamel village through Sorum Asofa is closely related to the extensive technological developments, this has triggered business actors to develop hand-written batik products in Gamel village through Sorum Asofa. It is important to explore the transformation of local culture in batik marketing strategies because this does not reflect changes in art and skills, but also implies an evolution in values, economic sustainability, and community participation so that with this marketing strategy it can be done through social media (online) or offline which is in accordance with today's increasingly modern developments and the meaning of written batik will remain maintained in accordance with the influence of local cultural transformation which continues to develop from generation to generation. Written batik is one of the local cultural heritages in Indonesia which must continue to be developed and preserved using marketing strategies, one of which is in Gamel village through Sorum Asofa Cirebon.