Analysis of Digital Marketing Strategy in Promoting Lintang Putra Batik in Trusmi Wetan Village

Abstract

Technological developments in this modern era are very rapid. Information can be easily accessed by all levels of society via the internet. In the research carried out, researchers used field research, namely research whose data was carried out in the field. The data sources used are primary data sources and secondary data, where primary sources are obtained from observations and interviews with traders in Batik Lintang Putra, while secondary sources are obtained from journals, books and other reference sources. The results of this research found that almost the majority of traders in Trusmi Wetan Village carry out marketing through digital marketing, whether through Shope, Tiktok Shop, or existing E-Commers. However, there are also a small number of traders who still carry out conventional marketing strategies and still rely on visitors and buyers coming directly to the Batik Lintang Putra location. The sales and income turnover of traders has also seen a significant decline, especially in terms of offline sales which rely on visiting visitors, in terms of digital marketing there has been a slight decline which is not significant. Marketing through digital marketing is what makes traders still survive today and supports the economy in the batik business in Trusmi Wetan Village.