Implementasi Etika Bisnis Syariah sebagai Strategi Peningkatan Daya Saing Perusahaan di Indonesia

Abstract

This study aims to examine the role of Islamic business ethics in enhancing the competitiveness of companies in Indonesia. In today's increasingly competitive global environment, the application of ethical principles such as honesty, fairness, and social responsibility has become crucial for building consumer trust and corporate reputation. Using a qualitative approach through literature review, this research analyzes various academic sources related to Islamic business ethics. The findings indicate that companies consistently applying Sharia-based ethics tend to experience higher consumer loyalty, increased innovation in halal products, and improved operational efficiency. Furthermore, the implementation of ethical values contributes to long-term reputation and broader access to international markets. This study recommends internal education and regulatory support to promote the wider adoption of Islamic business ethics across various industrial sectors.