Digital Marketing Strategy in Increasing Sales of Batik Tulis at Keraton Kasepuhan Cirebon

Abstract

Digital marketing is a very influential marketing medium. Sales of written batik at Kearaton Kasepuhan Cirebon utilize digital marketing, in this case social media, to sell domestic industrial products in the form of batik cloth. Initially this activity was carried out only to fill free time, but now it has become the main activity for increase household economic turnover.

Until now, sales activities for written batik products have been carried out conventionally and traditionally, producing products only based on orders. However, once PKK women learned about the existence of social media, many orders came in and sales volume increased rapidly compared to traditional sales methods. Digital marketing is considered the best medium because it is the most effective and efficient means of advertising and can significantly increase sales from monthly net profits.